BRANDING / ART DIRECTION / PRINT / DIGITAL / UI / UX
Working closely with the marketing team at Yoyo, we created a website that better explains the benefits of this ground-breaking app. Delivering a rich experience for the end user.
The Yoyo wallet experience needed a story teller to help users on the path to discovery. I created Yomoji to assist in user learning both offline and in-app. Along with the character I developed a set of products to enhance the marketing materials.
Yoyo’s marketing was developed to help assist with the KPI’s that were set by the board. In this case these posters spoke to different elements of the Yoyo wallet experience and key features.